Research, prototypes and product design for gamification in a customer data platform serving millions of users.
The interface, specific mechanics and internal results are confidential. This page covers my role and the scope of my work.
I worked on the gamification section of a customer data platform. The platform served an audience of millions; that describes the product context, rather than a measured reach for the features I designed.
My work covered research, prototyping and interface design for gamification mechanics. I worked through the experience from the research stage to prototypes and the design of individual sections.
Alongside this project, I spent three months as a team lead across Growth, Funnels and Billing. That was a separate part of my role, beyond the gamification work.
The public summary stops at my contribution. The research findings, design artefacts and business results remain private under NDA.