Scope & Craft
Design and code engineering for an artisan e-commerce store — from bespoke Figma tokens to a responsive React/Next.js frontend with tactile cart and checkout UX.
The Problem Space
Standard e-commerce templates rely on generic grid layouts, cluttered navigation, and sluggish multi-step checkout modals that create friction for premium artisan products.
Core Challenge: Craft a distinctive editorial shopping aesthetic with brutalist precision while maintaining sub-second interaction speed, fluid mobile gestures, and friction-free checkout flows.
Solution & Architecture
Designed a custom tokenized design system in Figma and directly implemented it in production frontend code. Built with clean semantic markup, modular product cards, slide-over cart drawer with instant state sync, and optimized media assets.
Core Scenarios
Editorial storefront layouts balance high-resolution photography with instant category filtering and quick-add actions that never interrupt browsing momentum. The slide-over cart drawer maintains persistent state with optimistic price updates and variant switches, leading directly into frictionless checkout with zero layout shifts and tactile CSS interactions across mobile and desktop.
Key Engineering & Design Trade-offs
Keeping users on the product page while previewing cart changes reduced abandonment and preserved visual discovery momentum.
Eliminated bundle bloat and ensured sub-second initial paints on 3G mobile connections.
Guaranteed pixel-perfect brand consistency across all pages and made future theme adjustments trivial.
Transformation
Outcome & Measured Impact
Complete product delivery covering end-to-end design system, responsive UI components, and production-ready frontend code with fluid micro-interactions.